The implementation of innovation by a multinational operating in two different environments: a comparative study

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The implementation of innovation by a multinational operating in two different environments: a comparative study

The aim of the paper is to examine the innovation initiatives and processes followed by two subsidiaries of a German multinational company operating in Europe and Asia and to compare the innovativeness of their operations in these two locations. The study examined the innovation processes followed b...

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Bibliographic Details
Main Authors:	Zain, Mohamed, Richardson, Stanley, Adam, Mohd Nazri Khan
Format:	Article
Language:	English
Published:	Wiley 2002
Online Access:	http://psasir.upm.edu.my/id/eprint/112960/ http://psasir.upm.edu.my/id/eprint/112960/1/112960.pdf

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