Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management

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Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management

Due to the increasing significance of design management and innovation to business performance, it is critical for the product sectors to stay up with the world's rapid changes in economic model and technology. As a result, industrialized countries regard design management as a competency that...

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Bibliographic Details
Main Authors:	Abdullah, Imran, Al-Shorman, Mohammad
Format:	Article
Language:	English
Published:	Jomard Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112918/ http://psasir.upm.edu.my/id/eprint/112918/1/112918.pdf

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