Linking pathways from perceived absolute and comparative risk to colorectal cancer screening intention: towards an extended Cognitive Mediation Model

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Linking pathways from perceived absolute and comparative risk to colorectal cancer screening intention: towards an extended Cognitive Mediation Model

Digital media platforms are crucial in providing health information to the public, including learning about cancer prevention strategies. Although the Cognitive Mediation Model (CMM) is a sound theoretical framework for explaining the underpinning process of health knowledge acquisition, one importa...

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Bibliographic Details
Main Authors:	Zhang, Thomas H., Tham, Jen Sern, Lee, Edmund W. J., Waheed, Moniza
Format:	Article
Published:	Routledge 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112870/

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