An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

This study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 publications from the Scopus database, it aims to provide a comprehensive overview of the field’s evolution and current research foc...

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Bibliographic Details
Main Authors:	Laila, Nisful, Sucia Sukmaningrum, Puji, Saini Wan Ngah, Wan Azman, Nur Rosyidi, Luthfi, Rahmawati, Indah
Format:	Article
Language:	English
Published:	Cogent OA 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112856/ http://psasir.upm.edu.my/id/eprint/112856/1/112856.pdf

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