Swipe to sustain: exploring consumer behaviors in organic food purchasing via instagram social commerce

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Swipe to sustain: exploring consumer behaviors in organic food purchasing via instagram social commerce

Promoting organic foods production and consumption contributes to accomplishing the United Nations’ sustainable development goals. Social commerce provides a promising opportunity to develop the organic food industry. However, there is limited knowledge regarding customer behaviors in relation to pu...

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Bibliographic Details
Main Authors:	Poureisa, Arman, Abdul Aziz, Yuhanis, Ng, Siew-Imm
Format:	Article
Language:	English
Published:	Multidisciplinary Digital Publishing Institute (MDPI) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112819/ http://psasir.upm.edu.my/id/eprint/112819/1/112819.pdf

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