Ethical banking behavior among millennials and Gen-Z in Malaysia
Purpose: This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach: A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was t...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/112806/ http://psasir.upm.edu.my/id/eprint/112806/1/112806.pdf |
| _version_ | 1848866042550419456 |
|---|---|
| author | Zahari, Siti Aisyah Shahimi, Shahida Alma'amun, Suhaili Arshad, Mohd Mursyid |
| author_facet | Zahari, Siti Aisyah Shahimi, Shahida Alma'amun, Suhaili Arshad, Mohd Mursyid |
| author_sort | Zahari, Siti Aisyah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Purpose: This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach: A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis. Findings: The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior. Practical implications: This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z. Originality/value: This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context. © 2023, Siti Aisyah Binti Zahari, Shahida Shahimi, Suhaili Alma'amun and Mohd Mursyid Arshad. |
| first_indexed | 2025-11-15T14:14:19Z |
| format | Article |
| id | upm-112806 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:14:19Z |
| publishDate | 2024 |
| publisher | Emerald Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1128062024-11-11T03:42:32Z http://psasir.upm.edu.my/id/eprint/112806/ Ethical banking behavior among millennials and Gen-Z in Malaysia Zahari, Siti Aisyah Shahimi, Shahida Alma'amun, Suhaili Arshad, Mohd Mursyid Purpose: This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach: A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis. Findings: The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior. Practical implications: This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z. Originality/value: This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context. © 2023, Siti Aisyah Binti Zahari, Shahida Shahimi, Suhaili Alma'amun and Mohd Mursyid Arshad. Emerald Publishing 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/112806/1/112806.pdf Zahari, Siti Aisyah and Shahimi, Shahida and Alma'amun, Suhaili and Arshad, Mohd Mursyid (2024) Ethical banking behavior among millennials and Gen-Z in Malaysia. International Journal of Islamic and Middle Eastern Finance and Management, 17 (2). pp. 252-273. ISSN 1753-8394; eISSN: 1753-8408 https://www.emerald.com/insight/content/doi/10.1108/IMEFM-04-2023-0152/full/html 10.1108/IMEFM-04-2023-0152 |
| spellingShingle | Zahari, Siti Aisyah Shahimi, Shahida Alma'amun, Suhaili Arshad, Mohd Mursyid Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title | Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title_full | Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title_fullStr | Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title_full_unstemmed | Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title_short | Ethical banking behavior among millennials and Gen-Z in Malaysia |
| title_sort | ethical banking behavior among millennials and gen-z in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/112806/ http://psasir.upm.edu.my/id/eprint/112806/ http://psasir.upm.edu.my/id/eprint/112806/ http://psasir.upm.edu.my/id/eprint/112806/1/112806.pdf |