Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

QR Code

Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory. This study investigates how creative products of intangible cultural heritage influenc...

Full description

Bibliographic Details
Main Authors:	Yingqing, Xu, Mohd Hasan, Nurul Ain, Mohd Jalis, Farhana Muslim
Format:	Article
Language:	English
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112115/ http://psasir.upm.edu.my/id/eprint/112115/1/PIIS2405844024025015.pdf

Similar Items

Investigating the impact of e-commerce live streaming on consumers'purchase intention in China
by: ZHANG, TAO
Published: (2022)

How does e-commerce live streaming in China affect consumers’ purchasing intentions?
by: Miao, Yihe
Published: (2024)

Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming
by: He, Changhua, et al.
Published: (2024)

Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming
by: He, Changhua, et al.
Published: (2024)

The usage of live streaming in affecting customer purchase intention
by: Chen, Bonian
Published: (2023)

The impact of Facebook live streaming advertisements on purchase intention
by: Koo, Siew Wah, et al.
Published: (2022)

The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior
by: Yeong, Shu Wee
Published: (2023)

Investigating the relationship between usefulness and ease of use of living streaming with purchase intentions
by: Xie, Qing, et al.
Published: (2022)

Triggers of Malaysian consumers’ impulse purchase during live streaming
by: Haw, Mei Kei
Published: (2023)

Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic
by: Yeh, Jia Yee
Published: (2022)

The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook
by: Low, Pei Yu
Published: (2023)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness
by: Luo, Xi, et al.
Published: (2024)

What drives people to purchase virtual gifts in live streaming? The mediating role of flow
by: Li, Boying, et al.
Published: (2018)

Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China
by: Guan, Zhengzhi
Published: (2020)

Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China
by: Yao, Lu, et al.
Published: (2024)

Factors Influencing Customers Repurchase And Willingness To Pay More In Live Streaming Commerce The Moderating Effect Of Emotional Attachment
by: Li, Chao
Published: (2024)

Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
by: Luo, Xi, et al.
Published: (2024)

The ABCs of reading an ECG
by: Shalihin, Mohd Shaiful Ehsan
Published: (2015)

Factors effecting consumers’ purchase intention in social commerce
by: Chin, Sok Cheng, et al.
Published: (2018)

Applying the Functional Theory of Attitudes to Counterfeit Purchase
by: Sharma, Piyush, et al.
Published: (2015)

ABCs of chest radiography
by: Hassan, Radhiana
Published: (2019)

Adding the "ABC" to the "STEM"
by: Sim, Tze Ying *
Published: (2019)

Interview on ABC Focus
by: Rich, Ben
Published: (2018)

Interview with ABC the Signal
by: Rich, Ben
Published: (2018)

The ABC’s of PhD
by: Jusoff, Kamaruzaman, et al.
Published: (2010)

Contrastive study of German and Malay modal verbs formation process
by: Mohd Jalis, Farhana Muslim
Published: (2015)

Cross-cultural pragmatics of refusal speech acts between Malays and Germans
by: Mohd Jalis, Farhana Muslim
Published: (2020)

Factors influencing consumers' attitude towards e-commerce purchases through online shopping
by: Md Jusoh, Zuroni, et al.
Published: (2012)

The Impact of CSR on Consumers’ purchase intention in Chinese e-commerce companies
by: Wang, Manxi
Published: (2020)

Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior
by: Wang, Lei, et al.
Published: (2022)

Investigational ABC transporter inhibitors
by: Falasca, Marco, et al.
Published: (2012)

The Changing trends in the live streaming of Indonesian political debate
by: Wijayanti, Chory Angela, et al.
Published: (2024)

Adaptable Topology For Peer-To-Peer Live Video Streaming
by: Mahmood, Ammar Waysi
Published: (2015)

Estream: A mobile live streaming platform for esports
by: Lim, Yu Qi
Published: (2024)

Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China
by: Hou, Fangfang, et al.
Published: (2019)

The relationship between live commerce towards customer engagement in Malaysia e-commerce platform
by: Ong, Sharon Yong Yee, et al.
Published: (2021)

The impact of live streamers’ social capital on viewers’ purchase intention
by: Hong, Kai Song
Published: (2022)

Defining the ABC of gene essentiality in streptococci
by: Charbonneau, Amelia R. L., et al.
Published: (2017)

ABC Algorithm for Combinatorial Testing Problem
by: Alsewari, Abdulrahman A., et al.
Published: (2017)