The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

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The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

The main objective of this study is to investigate the impact of user preferences and perceived value on traditional handicraft products in terms of customer satisfaction and sales performance through empirical research. The study used a questionnaire to collect data from 299 customers in retail sho...

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Bibliographic Details
Main Authors:	Liu, Haoran, Alli, Hassan, Md Yusoff, Irwan Syah
Format:	Article
Language:	English
Published:	Cogent 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112074/ http://psasir.upm.edu.my/id/eprint/112074/1/The%20impact%20of%20user%20preference%20and%20perceived%20value%20on%20customer%20satisfaction%20and%20marketability%20at%20traditional%20handicraft%20product.pdf

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