The influence of opinion leaders on consumer buying
behavior among millennials in Klang Valley

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The influence of opinion leaders on consumer buying behavior among millennials in Klang Valley

Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network. The social trends have made opinion leaders significantly influence buying behavior, especially among millennials. A deeper understanding of the characteristics of opini...

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Bibliographic Details
Main Authors:	Kong, Chee Kei, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/111537/ http://psasir.upm.edu.my/id/eprint/111537/1/MAJCAFE%20-%20Vol-32-2024-Influence%20of%20Opinion%20Leaders%20on%20Consumer%20Buying%20Behavior.pdf

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