How information and communication overload affect consumers’ platform switching behavior in social commerce

How information and communication overload affect consumers’ platform switching behavior in social commerce

In social commerce, users are increasingly resorting to social media platforms to search for information, purchase goods, and share shopping experiences. However, social media use may also affect users' emotions negatively, causing them to switch platforms. Therefore, this study aims to investi...

Full description

Bibliographic Details
Main Authors: Fan, Wenjing, Osman, Syuhaily, Zainudin, Norzalina
Format: Article
Language:English
Published: Elsevier Ltd 2024
Online Access:http://psasir.upm.edu.my/id/eprint/111524/
http://psasir.upm.edu.my/id/eprint/111524/1/Heliyon%20-%20consumers%20platform%20switching%20behavior%20in%20social%20commerce%20-%20Fan%20Wenjing.pdf

Similar Items

Similar Items