Study on the influence of knowledge-driven technology on predicting consumer repurchase behaviour

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Study on the influence of knowledge-driven technology on predicting consumer repurchase behaviour

Consumer purchase behaviour has become a potential research area in business analytics, as exploring micro-level details would increase the business's profitability. In this prospect, many MNCs and other enterprises harness contemporary computing technologies like Big Data Analytics, Deep Learn...

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Bibliographic Details
Main Authors:	Chen, Yajing, Leong, Yee Choy, Yiing, Lee Shin, Xiao, Yunxia
Format:	Article
Published:	Auricle Technologies, Pvt., Ltd. 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/110519/

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