Investigating the aesthetic appraisal of computers based on the Unified Model of Aesthetics (UMA)

Investigating the aesthetic appraisal of computers based on the Unified Model of Aesthetics (UMA)

This study aims to explore the relationship between consumer preferences and shape typicality cognition through the Unified Model of Aesthetic (UMA), with the goal of addressing the gaps in current research on computer products in terms of cognition, perception, social aspects, and aesthetic respons...

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Bibliographic Details
Main Authors: Hu, Yanfeng, Yahaya, Mohd Faiz, Na, Dai
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/110494/
http://psasir.upm.edu.my/id/eprint/110494/1/110494.pdf

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