The intersection of targeted advertising and security: unraveling the mystery of overheard conversations
This paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves in...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110430/ http://psasir.upm.edu.my/id/eprint/110430/1/110430.pdf |
| Summary: | This paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves into the evolution, current state, and potential applications of voice recognition technology in targeted advertising while considering ethical and legal aspects. Security implications of overheard conversations are also addressed, highlighting the importance of user consent, awareness, and legal frameworks. Strategies for preserving user privacy are proposed, encompassing privacy-enhancing technologies, policy recommendations, consumer awareness, and education efforts. This paper contributes to the ongoing discourse on balancing advertising efficiency and user privacy in today's digital landscape. It provides a comprehensive analysis and valuable insights for stakeholders, including advertisers, policymakers, and users. |
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