Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience

Since its rapid outbreak, COVID-19 had caused a huge financial loss for all walks of life in global (Szmigiera, 2021). Seeking alternatives out of the immediately enforced social-distancing policy, music performers worldwide have turned to digitally stream-based platforms, which have perhaps discard...

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Main Authors: Li, Fan, Chow, Ow Wei
Format: Article
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Online Access:http://psasir.upm.edu.my/id/eprint/110266/
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author Li, Fan
Chow, Ow Wei
author_facet Li, Fan
Chow, Ow Wei
author_sort Li, Fan
building UPM Institutional Repository
collection Online Access
description Since its rapid outbreak, COVID-19 had caused a huge financial loss for all walks of life in global (Szmigiera, 2021). Seeking alternatives out of the immediately enforced social-distancing policy, music performers worldwide have turned to digitally stream-based platforms, which have perhaps discarded consumers’ usual habit of accessing live music. This phenomenological study aims to explore the impact of accessing popular music in the early COVID-19 pandemic period with a focus on online events by TME Live, which appears as an innovator in China’s streamed media industry. The lived experience of the phenomenologists in designated events is accounted in order to investigate China’s popular music scene in the pandemic time with a special interest to problematize emerging urban trends in experiencing popular music via Chinese media post-COVID-19. This study is to offer a substantial reference in researches on COVID-19-influenced urban lifestyle through experiencing popular music in a ‘new normal’ cosmopolitan mediascape.
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institution Universiti Putra Malaysia
institution_category Local University
last_indexed 2025-11-15T14:05:20Z
publishDate 2023
publisher Human Resource Management Academic Research Society (HRMARS)
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spelling upm-1102662024-07-04T02:28:28Z http://psasir.upm.edu.my/id/eprint/110266/ Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience Li, Fan Chow, Ow Wei Since its rapid outbreak, COVID-19 had caused a huge financial loss for all walks of life in global (Szmigiera, 2021). Seeking alternatives out of the immediately enforced social-distancing policy, music performers worldwide have turned to digitally stream-based platforms, which have perhaps discarded consumers’ usual habit of accessing live music. This phenomenological study aims to explore the impact of accessing popular music in the early COVID-19 pandemic period with a focus on online events by TME Live, which appears as an innovator in China’s streamed media industry. The lived experience of the phenomenologists in designated events is accounted in order to investigate China’s popular music scene in the pandemic time with a special interest to problematize emerging urban trends in experiencing popular music via Chinese media post-COVID-19. This study is to offer a substantial reference in researches on COVID-19-influenced urban lifestyle through experiencing popular music in a ‘new normal’ cosmopolitan mediascape. Human Resource Management Academic Research Society (HRMARS) 2023 Article PeerReviewed Li, Fan and Chow, Ow Wei (2023) Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience. International Journal of Academic Research in Business and Social Sciences, 13 (16). pp. 273-290. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/18757/Live-Streamed-Music-as-a-post-COVID-19-Urban-Trend-Accessing-TME-Live-in-Chinas-Mediascape-as-an-Alternative-Concert-Experience 10.6007/ijarbss/v13-i16/18757
spellingShingle Li, Fan
Chow, Ow Wei
Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title_full Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title_fullStr Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title_full_unstemmed Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title_short Live streamed music as a post-COVID-19 urban trend: accessing TME live in China’s mediascape as an alternative concert experience
title_sort live streamed music as a post-covid-19 urban trend: accessing tme live in china’s mediascape as an alternative concert experience
url http://psasir.upm.edu.my/id/eprint/110266/
http://psasir.upm.edu.my/id/eprint/110266/
http://psasir.upm.edu.my/id/eprint/110266/