The impact of five key tourism supply chain sectors on tourists’ satisfaction of cultural heritage tourism in Melaka, Malaysia

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The impact of five key tourism supply chain sectors on tourists’ satisfaction of cultural heritage tourism in Melaka, Malaysia

Purpose: Many past studies have focused tourists satisfaction as one general area, without differentiating it to five supply chain sectors which are involved in the provision and consumption of tourism products. Thus, this study aims to investigate those five most critical supply chain sectors (name...

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Bibliographic Details
Main Authors:	Jaharuddin, Nor Siah, Dato’ Mansor, Zuraina, Mohamed, Azali
Format:	Article
Language:	English
Published:	Universal Publishers 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/110217/ http://psasir.upm.edu.my/id/eprint/110217/1/V15N1_3.pdf

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