Navigating customer experience: Insights into fast food satisfaction and happiness in Sarawak

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Navigating customer experience: Insights into fast food satisfaction and happiness in Sarawak

The rapid global expansion of the fast-food industry, predominantly driven by American multinational corporations, has significantly impacted consumer choices on a global scale. However, there is a lack of comprehensive research or insights into the unique factors that drive customer satisfaction an...

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Bibliographic Details
Main Authors:	Latip, Malisah, Nancy, Thien Swee Yen, Omar, Salmah
Format:	Article
Published:	Universiti Teknologi MARA 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/110118/

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