Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia

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Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia

Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer com...

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Bibliographic Details
Main Authors:	Hanapi, Noor Hazwani, Muhammad Arif, Afida Mastura
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/110040/

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