Strategic communication and effectiveness analysis of non-profit organizations in the new media era

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Strategic communication and effectiveness analysis of non-profit organizations in the new media era

The new media era enables people to obtain information conveniently, and also brings a wider publicity platform to non-profit organizations. So how do non-profit organizations advertise through social networks? The purpose of this paper is to analyze the strategic communication of non-profit organiz...

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Bibliographic Details
Main Authors:	Liu, Fengjiao, Kasimon, Diyana Nawar
Format:	Article
Language:	English
Published:	Asian Scholars Network 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109543/ http://psasir.upm.edu.my/id/eprint/109543/1/23798-1429-81371-1-10-20231002.pdf

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