The influence of social media influencer (SMI) and social influence on purchase intention among young consumers

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The influence of social media influencer (SMI) and social influence on purchase intention among young consumers

The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creat...

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Bibliographic Details
Main Authors:	Salehhuddin Sharipudin, Mohamad-Noor, Abdullah, Noor Aziah, Kai, Wan Foo, Hassim, Nurzihan
Format:	Article
Language:	English
Published:	Taylor's University 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109540/ http://psasir.upm.edu.my/id/eprint/109540/1/SEARCH-2023-P1-15-ICMS2021.pdf

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