Social media usage and cultural identity of Chinese students in Malaysia
Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109528/ http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf |
| _version_ | 1848865395290669056 |
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| author | Zhao, Wenwen Osman, Mohd Nizam Omar, Siti Zobidah Yaakup, Hani Salwah |
| author_facet | Zhao, Wenwen Osman, Mohd Nizam Omar, Siti Zobidah Yaakup, Hani Salwah |
| author_sort | Zhao, Wenwen |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate the relationship between social media usage motivations (information, social, entertainment, and acculturation) and cultural identity (Malaysian and Chinese cultural identity). The data was analyzed using SPSS and AMOS. The results demonstrated that different motivations for using social media had varying influences on cultural identity. Regarding Malaysian cultural identity, only entertainment usage was unrelated, while acculturation usage had the strongest correlation. For Chinese cultural identity, entertainment and acculturation usage were unrelated, while information and social usage showed a positive correlation. |
| first_indexed | 2025-11-15T14:04:01Z |
| format | Article |
| id | upm-109528 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:04:01Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1095282024-12-17T02:50:31Z http://psasir.upm.edu.my/id/eprint/109528/ Social media usage and cultural identity of Chinese students in Malaysia Zhao, Wenwen Osman, Mohd Nizam Omar, Siti Zobidah Yaakup, Hani Salwah Social media has become increasingly important for international students and influence their cultural identity. However, there is limited research on the relationship between social media and cultural identity. This study conducted an online survey of 438 Chinese students in Malaysia to investigate the relationship between social media usage motivations (information, social, entertainment, and acculturation) and cultural identity (Malaysian and Chinese cultural identity). The data was analyzed using SPSS and AMOS. The results demonstrated that different motivations for using social media had varying influences on cultural identity. Regarding Malaysian cultural identity, only entertainment usage was unrelated, while acculturation usage had the strongest correlation. For Chinese cultural identity, entertainment and acculturation usage were unrelated, while information and social usage showed a positive correlation. Human Resource Management Academic Research Society 2023-08-16 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf Zhao, Wenwen and Osman, Mohd Nizam and Omar, Siti Zobidah and Yaakup, Hani Salwah (2023) Social media usage and cultural identity of Chinese students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (8). pp. 516-532. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/17668/Social-Media-Usage-and-Cultural-Identity-of-Chinese-Students-in-Malaysia 10.6007/IJARBSS/v13-i8/17668 |
| spellingShingle | Zhao, Wenwen Osman, Mohd Nizam Omar, Siti Zobidah Yaakup, Hani Salwah Social media usage and cultural identity of Chinese students in Malaysia |
| title | Social media usage and cultural identity of Chinese students in Malaysia |
| title_full | Social media usage and cultural identity of Chinese students in Malaysia |
| title_fullStr | Social media usage and cultural identity of Chinese students in Malaysia |
| title_full_unstemmed | Social media usage and cultural identity of Chinese students in Malaysia |
| title_short | Social media usage and cultural identity of Chinese students in Malaysia |
| title_sort | social media usage and cultural identity of chinese students in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/109528/ http://psasir.upm.edu.my/id/eprint/109528/ http://psasir.upm.edu.my/id/eprint/109528/ http://psasir.upm.edu.my/id/eprint/109528/1/social-media-usage-and-cultural-identity-of-chinese-students-in-malaysia.pdf |