Social marketing in HIV/AIDS prevention: its contribution and challenges

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Social marketing in HIV/AIDS prevention: its contribution and challenges

In the realm of public health promotion, where pharmacological, immunological, and medical interventions may not be readily available, an alternative approach has gained prominence—social marketing. This innovative strategy applies commercial marketing techniques to create and execute programs and c...

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Bibliographic Details
Main Author:	Tham, Jen Sern
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109475/ http://psasir.upm.edu.my/id/eprint/109475/1/social-marketing-in-hivaids-prevention-its-contribution-and-challenges.pdf

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