Learning moral values through cartoons for Malaysian preschool-aged children

While the younger generation’s access to YouTube and time spent in front of the TV have increased, research on the ability of young children to learn moral values remains lacking. Furthermore, the preconceived notion that cartoons are detrimental to moral development is inconclusive, which requires...

Full description

Bibliographic Details
Main Author: Abdullah, Muhammad Alif Redzuan
Format: Article
Language:English
Published: Society for Research and Knowledge Management 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109468/
http://psasir.upm.edu.my/id/eprint/109468/1/7651-27143-1-PB.pdf
_version_ 1848865379050323968
author Abdullah, Muhammad Alif Redzuan
author_facet Abdullah, Muhammad Alif Redzuan
author_sort Abdullah, Muhammad Alif Redzuan
building UPM Institutional Repository
collection Online Access
description While the younger generation’s access to YouTube and time spent in front of the TV have increased, research on the ability of young children to learn moral values remains lacking. Furthermore, the preconceived notion that cartoons are detrimental to moral development is inconclusive, which requires further research to be confirmed or debunked. This study, which is mixed method research, aims to identify and analyse how moral values are taught in cartoons. A total of 20 preschool children (aged five to six years old) from an elementary school in Kuala Lumpur were selected. Doraemon animated series or movies were used as the study data. Notably, Doraemon animations and movies are popular among children as they are humorous and condemn bullying. This was followed by the process of data collection that comprised three phases. Specifically, the first phase was participant observation, the second phase was questionnaires, and the third phase was the unstructured interview. A statistical programme was conducted to analyse all the quantitative data collected from the surveys. Qualitative analysis software was used to analyse and code the qualitative data collected from observations and unstructured interviews. As a result, the majority of preschool children were in the imitation phase. Therefore, they imitated the good moral values portrayed in the cartoons they watched. This study also highlighted that preschool children's viewing of cartoons is not only entertaining but also educational and teaches important key moral values. Apart from that, the children preferred to watch cartoons rather than playing outside during their free time. The families' explanations helped the preschoolers distinguish between good and bad moral values in line with Malay culture and Islamic teachings. The analysis was limited by the small sample size and geographical location of this study. Thus, it was suggested that further studies are conducted to expand the economic strata and age groups.
first_indexed 2025-11-15T14:03:46Z
format Article
id upm-109468
institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T14:03:46Z
publishDate 2023
publisher Society for Research and Knowledge Management
recordtype eprints
repository_type Digital Repository
spelling upm-1094682024-12-10T03:29:20Z http://psasir.upm.edu.my/id/eprint/109468/ Learning moral values through cartoons for Malaysian preschool-aged children Abdullah, Muhammad Alif Redzuan While the younger generation’s access to YouTube and time spent in front of the TV have increased, research on the ability of young children to learn moral values remains lacking. Furthermore, the preconceived notion that cartoons are detrimental to moral development is inconclusive, which requires further research to be confirmed or debunked. This study, which is mixed method research, aims to identify and analyse how moral values are taught in cartoons. A total of 20 preschool children (aged five to six years old) from an elementary school in Kuala Lumpur were selected. Doraemon animated series or movies were used as the study data. Notably, Doraemon animations and movies are popular among children as they are humorous and condemn bullying. This was followed by the process of data collection that comprised three phases. Specifically, the first phase was participant observation, the second phase was questionnaires, and the third phase was the unstructured interview. A statistical programme was conducted to analyse all the quantitative data collected from the surveys. Qualitative analysis software was used to analyse and code the qualitative data collected from observations and unstructured interviews. As a result, the majority of preschool children were in the imitation phase. Therefore, they imitated the good moral values portrayed in the cartoons they watched. This study also highlighted that preschool children's viewing of cartoons is not only entertaining but also educational and teaches important key moral values. Apart from that, the children preferred to watch cartoons rather than playing outside during their free time. The families' explanations helped the preschoolers distinguish between good and bad moral values in line with Malay culture and Islamic teachings. The analysis was limited by the small sample size and geographical location of this study. Thus, it was suggested that further studies are conducted to expand the economic strata and age groups. Society for Research and Knowledge Management 2023-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/109468/1/7651-27143-1-PB.pdf Abdullah, Muhammad Alif Redzuan (2023) Learning moral values through cartoons for Malaysian preschool-aged children. International Journal of Learning, Teaching and Educational Research, 22 (6). pp. 370-394. ISSN 1694-2493; eISSN: 1694-2116 https://ijlter.org/index.php/ijlter/article/view/7651/pdf 10.26803/ijlter.22.6.20
spellingShingle Abdullah, Muhammad Alif Redzuan
Learning moral values through cartoons for Malaysian preschool-aged children
title Learning moral values through cartoons for Malaysian preschool-aged children
title_full Learning moral values through cartoons for Malaysian preschool-aged children
title_fullStr Learning moral values through cartoons for Malaysian preschool-aged children
title_full_unstemmed Learning moral values through cartoons for Malaysian preschool-aged children
title_short Learning moral values through cartoons for Malaysian preschool-aged children
title_sort learning moral values through cartoons for malaysian preschool-aged children
url http://psasir.upm.edu.my/id/eprint/109468/
http://psasir.upm.edu.my/id/eprint/109468/
http://psasir.upm.edu.my/id/eprint/109468/
http://psasir.upm.edu.my/id/eprint/109468/1/7651-27143-1-PB.pdf