Key determinants of Instagram usage among Malaysian public university students: an extended technology acceptance model

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Key determinants of Instagram usage among Malaysian public university students: an extended technology acceptance model

This research seeks to investigate the influencing factors affecting students’ intention of Instagram usage in Universiti Putra Malaysia. Drawn on the theoretical framework of the Technology Acceptance Model (TAM), social influence and self-efficacy were additionally incorporated to extend the TAM....

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Bibliographic Details
Main Authors:	Tian, Yang, Syed Zainudin, Sharifah Sofiah, Mohd Jalis, Farhana Muslim, Chan, Tak Jie
Format:	Article
Published:	Redfame Publishing 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109358/

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