Investigating motivations for customers to use interactive self-service technology in fast-food restaurant

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Investigating motivations for customers to use interactive self-service technology in fast-food restaurant

Today's explosion of technology revolutionizes the fast-food industry worldwide, including Malaysia. Increasingly, restaurant management teams have begun to embrace technology to provide electronic services to customers without requiring direct interaction with personnel. These technological in...

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Bibliographic Details
Main Authors:	Samengon, Harnidah, Che Ishak, Farah Adibah, Ab Karim, Muhammad Shahrim, Ghazali, Hazrina, Arshad, Mohd Mursyid
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109344/

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