Manipulation of female stereotypes in Chinese translations of fragrance product descriptions

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Manipulation of female stereotypes in Chinese translations of fragrance product descriptions

Although most research examines female stereotypes in advertising, few studies focus on translating female stereotypes in advertising texts from English into Chinese. This study explores how female stereotypes are recognized in fragrance product descriptions and how they are manipulated in Chinese t...

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Bibliographic Details
Main Authors:	Zhu, Li, Ang, Lay Hoon, Mansor, Nor Shahila
Format:	Article
Published:	Academy Publication 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109286/

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