Similarity-attraction cluster of outbound Chinese tourists: who belongs there?

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Similarity-attraction cluster of outbound Chinese tourists: who belongs there?

China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relati...

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Bibliographic Details
Main Authors:	Wei, Sheng, Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoffrey N.
Format:	Article
Published:	SAGE Publications 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109239/

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