Similarity-attraction cluster of outbound Chinese tourists: who belongs there?
China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relati...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
SAGE Publications
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109239/ |
| _version_ | 1848865319117914112 |
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| author | Wei, Sheng Ng, Siew Imm Lee, Julie Anne Soutar, Geoffrey N. |
| author_facet | Wei, Sheng Ng, Siew Imm Lee, Julie Anne Soutar, Geoffrey N. |
| author_sort | Wei, Sheng |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the sample. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities. |
| first_indexed | 2025-11-15T14:02:49Z |
| format | Article |
| id | upm-109239 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:02:49Z |
| publishDate | 2023 |
| publisher | SAGE Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1092392024-08-19T07:40:07Z http://psasir.upm.edu.my/id/eprint/109239/ Similarity-attraction cluster of outbound Chinese tourists: who belongs there? Wei, Sheng Ng, Siew Imm Lee, Julie Anne Soutar, Geoffrey N. China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the sample. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities. SAGE Publications 2023-01 Article PeerReviewed Wei, Sheng and Ng, Siew Imm and Lee, Julie Anne and Soutar, Geoffrey N. (2023) Similarity-attraction cluster of outbound Chinese tourists: who belongs there? Journal of Hospitality & Tourism Research, 47 (1). pp. 33-56. ISSN 1096-3480; ESSN: 1557-7554 https://journals.sagepub.com/doi/10.1177/1096348021996441 10.1177/1096348021996441 |
| spellingShingle | Wei, Sheng Ng, Siew Imm Lee, Julie Anne Soutar, Geoffrey N. Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title | Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title_full | Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title_fullStr | Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title_full_unstemmed | Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title_short | Similarity-attraction cluster of outbound Chinese tourists: who belongs there? |
| title_sort | similarity-attraction cluster of outbound chinese tourists: who belongs there? |
| url | http://psasir.upm.edu.my/id/eprint/109239/ http://psasir.upm.edu.my/id/eprint/109239/ http://psasir.upm.edu.my/id/eprint/109239/ |