Influence of Thai street food quality, price, and involvement on traveler behavioral intention: exploring cultural difference (Eastern versus Western)

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Influence of Thai street food quality, price, and involvement on traveler behavioral intention: exploring cultural difference (Eastern versus Western)

Introduction: Gastronomy tourism has become a phenomenal trend of the global tourism industry in the 21st century. As the tourism industry and its related foodservice businesses flourish, street food has received increasing popularity with its combination of local delights and the cultural value o...

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Bibliographic Details
Main Authors:	Jeaheng, Yoksamon, Al-Ansi, Amr, Chua, Bee-Lia, Ngah, Abdul Hafaz, Ryu, Hyungseo Bobby, Ariza-Montes, Antonio, Han, Heesup
Format:	Article
Published:	Dove Medical Press 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/109207/

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