The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory
Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/109187/ |
| _version_ | 1848865306753105920 |
|---|---|
| author | Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila |
| author_facet | Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila |
| author_sort | Jin, Dian |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Scholars have started to research the effect of satisfaction on users' willingness to continue
using social media, such as Facebook, Instagram, Weibo. However, few studies have focused
on the effects of these gratification on users’ psychological responses, such as satisfaction
and emotional attachment. To bridge this knowledge gap, this study, based on uses and
gratification and Stimulus-Organism-Response theory, integrated a new model to study the
influence of gratification on psychological response, and the influence of psychological
response on Instagram continuance use intention. A sample of students (N = 209) from
Universiti Putra Malaysia was selected for this study. PLS-SEM was mainly used for hypothesis
testing during data analysis. The results indicate that entertaining value, social value, social
participation, and utilitarian value positively affect users' satisfaction. Emotional attachment
is significantly influenced by social participation, information consumption. Moreover,
psychological response positively affects continued usage intention. In addition, this study
can help social media practitioners better understand users' intention to continue using from
the perspective of their gratifications and psychological response. |
| first_indexed | 2025-11-15T14:02:37Z |
| format | Article |
| id | upm-109187 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:02:37Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1091872024-08-27T04:32:32Z http://psasir.upm.edu.my/id/eprint/109187/ The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila Scholars have started to research the effect of satisfaction on users' willingness to continue using social media, such as Facebook, Instagram, Weibo. However, few studies have focused on the effects of these gratification on users’ psychological responses, such as satisfaction and emotional attachment. To bridge this knowledge gap, this study, based on uses and gratification and Stimulus-Organism-Response theory, integrated a new model to study the influence of gratification on psychological response, and the influence of psychological response on Instagram continuance use intention. A sample of students (N = 209) from Universiti Putra Malaysia was selected for this study. PLS-SEM was mainly used for hypothesis testing during data analysis. The results indicate that entertaining value, social value, social participation, and utilitarian value positively affect users' satisfaction. Emotional attachment is significantly influenced by social participation, information consumption. Moreover, psychological response positively affects continued usage intention. In addition, this study can help social media practitioners better understand users' intention to continue using from the perspective of their gratifications and psychological response. Human Resource Management Academic Research Society 2023-03-09 Article PeerReviewed Jin, Dian and Wan Abas, Wan Anita and Kamarudin, Syafila (2023) The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory. International Journal of Academic Research in Business and Social Sciences, 13 (3). pp. 90-109. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16477/The-Effects-of-Instagram-Users-Gratification-on-Psychological-Response-and-Continued-Usage-Intention-from-the-Perspective-of-Uses-and-Gratification-and-Stimulus-Organism-Response-Theory 10.6007/ijarbss/v13-i3/16477 |
| spellingShingle | Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title | The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title_full | The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title_fullStr | The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title_full_unstemmed | The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title_short | The effects of Instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and Stimulus-Organism-Response theory |
| title_sort | effects of instagram users' gratification on psychological response, and continued usage intention from the perspective of uses and gratification and stimulus-organism-response theory |
| url | http://psasir.upm.edu.my/id/eprint/109187/ http://psasir.upm.edu.my/id/eprint/109187/ http://psasir.upm.edu.my/id/eprint/109187/ |