Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review

The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature...

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Main Authors: Jin, Dian, Wan Abas, Wan Anita, Kamarudin, Syafila
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109169/
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author Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
author_facet Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
author_sort Jin, Dian
building UPM Institutional Repository
collection Online Access
description The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of continuance use intention among social media users. The PRISMA method is used to review 18 articles drawn from the Scopus and Google Scholar databases. From the analysis, 14 theories or models other than U&G, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of perspective, investigate a wider range of research topics, and adopt different theories or models.
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institution Universiti Putra Malaysia
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publishDate 2023
publisher Human Resource Management Academic Research Society
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spelling upm-1091692024-08-27T04:55:22Z http://psasir.upm.edu.my/id/eprint/109169/ Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review Jin, Dian Wan Abas, Wan Anita Kamarudin, Syafila The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of continuance use intention among social media users. The PRISMA method is used to review 18 articles drawn from the Scopus and Google Scholar databases. From the analysis, 14 theories or models other than U&G, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of perspective, investigate a wider range of research topics, and adopt different theories or models. Human Resource Management Academic Research Society 2023-03-06 Article PeerReviewed Jin, Dian and Wan Abas, Wan Anita and Kamarudin, Syafila (2023) Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review. International Journal of Academic Research in Business and Social Sciences (IJ-ARBSS), 13 (3). pp. 76-89. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16423/Social-Media-Continuance-Intention-from-the-Perspective-of-Uses-and-Gratifications-Theory-A-Systematic-Literature-Review 10.6007/ijarbss/v13-i3/16423
spellingShingle Jin, Dian
Wan Abas, Wan Anita
Kamarudin, Syafila
Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title_full Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title_fullStr Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title_full_unstemmed Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title_short Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
title_sort social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
url http://psasir.upm.edu.my/id/eprint/109169/
http://psasir.upm.edu.my/id/eprint/109169/
http://psasir.upm.edu.my/id/eprint/109169/