The mean willingness-to-pay for smoking cessation treatment in Malaysia

This research aims to estimate the mean willingness-to-pay (WTP) for smoking cessation treatment among smokers in Malaysia. We analysed individual smoker's WTP based on questionnaires distributed to current smokers above 18 years of age. The mean WTP was measured using the contingent valuation...

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Main Authors: Chuah, Seong Jin, Mohamed Nor, Ashidah, Samdin, Zaiton, Zainal Abidin, Emilia
Format: Article
Published: Inderscience 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109089/
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author Chuah, Seong Jin
Mohamed Nor, Ashidah
Samdin, Zaiton
Zainal Abidin, Emilia
author_facet Chuah, Seong Jin
Mohamed Nor, Ashidah
Samdin, Zaiton
Zainal Abidin, Emilia
author_sort Chuah, Seong Jin
building UPM Institutional Repository
collection Online Access
description This research aims to estimate the mean willingness-to-pay (WTP) for smoking cessation treatment among smokers in Malaysia. We analysed individual smoker's WTP based on questionnaires distributed to current smokers above 18 years of age. The mean WTP was measured using the contingent valuation method incorporating double-bounded questions and logistic regression analysis. The mean WTP (weekly) for the three proposed therapies, namely: nicotine patches, bupropion and varenicline were RM41.21, RM28.78 and RM35.74, respectively, and these values were 67.03%, 28.05%, and 45.01% lower than the current market prices for the treatments, respectively. Therefore, this study indicates that a subsidy for smoking cessation treatments is necessary and that the awareness of the available smoking cessation treatments could be raised, to increase the quit rate from smoking.
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institution Universiti Putra Malaysia
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spelling upm-1090892024-10-14T03:37:34Z http://psasir.upm.edu.my/id/eprint/109089/ The mean willingness-to-pay for smoking cessation treatment in Malaysia Chuah, Seong Jin Mohamed Nor, Ashidah Samdin, Zaiton Zainal Abidin, Emilia This research aims to estimate the mean willingness-to-pay (WTP) for smoking cessation treatment among smokers in Malaysia. We analysed individual smoker's WTP based on questionnaires distributed to current smokers above 18 years of age. The mean WTP was measured using the contingent valuation method incorporating double-bounded questions and logistic regression analysis. The mean WTP (weekly) for the three proposed therapies, namely: nicotine patches, bupropion and varenicline were RM41.21, RM28.78 and RM35.74, respectively, and these values were 67.03%, 28.05%, and 45.01% lower than the current market prices for the treatments, respectively. Therefore, this study indicates that a subsidy for smoking cessation treatments is necessary and that the awareness of the available smoking cessation treatments could be raised, to increase the quit rate from smoking. Inderscience 2023 Article PeerReviewed Chuah, Seong Jin and Mohamed Nor, Ashidah and Samdin, Zaiton and Zainal Abidin, Emilia (2023) The mean willingness-to-pay for smoking cessation treatment in Malaysia. International Journal of Economic Policy in Emerging Economies, 17 (1). pp. 88-99. ISSN 1752-0452; ESSN: 1752-0460 https://www.inderscienceonline.com/doi/abs/10.1504/IJEPEE.2023.128383 10.1504/ijepee.2023.128383
spellingShingle Chuah, Seong Jin
Mohamed Nor, Ashidah
Samdin, Zaiton
Zainal Abidin, Emilia
The mean willingness-to-pay for smoking cessation treatment in Malaysia
title The mean willingness-to-pay for smoking cessation treatment in Malaysia
title_full The mean willingness-to-pay for smoking cessation treatment in Malaysia
title_fullStr The mean willingness-to-pay for smoking cessation treatment in Malaysia
title_full_unstemmed The mean willingness-to-pay for smoking cessation treatment in Malaysia
title_short The mean willingness-to-pay for smoking cessation treatment in Malaysia
title_sort mean willingness-to-pay for smoking cessation treatment in malaysia
url http://psasir.upm.edu.my/id/eprint/109089/
http://psasir.upm.edu.my/id/eprint/109089/
http://psasir.upm.edu.my/id/eprint/109089/