The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley
Managing solid waste is essential to safeguard the environment to ensure its sustainability and consumer quality of life. Consumers can achieve a systematic waste management plan through a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste management that...
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| Format: | Article |
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Penerbit Universiti Kebangsaan Malaysia (UKM Press)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108987/ |
| _version_ | 1848865254723813376 |
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| author | Mustafa, Fazlina Akmal Muhammad Arif, Afida Mastura Abu Bakar, Elistina |
| author_facet | Mustafa, Fazlina Akmal Muhammad Arif, Afida Mastura Abu Bakar, Elistina |
| author_sort | Mustafa, Fazlina Akmal |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Managing solid waste is essential to safeguard the environment to ensure its sustainability and
consumer quality of life. Consumers can achieve a systematic waste management plan through
a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste
management that advocates avoiding excessive consumption, minimizing waste, maximizing
recycling and practicing composting so that landfill disposal will be the last option. This study
aims to determine the attitude, perceived behaviour control, subjective norms and self-identity
as the predictors of zero waste behaviour of consumers. A total of 400 respondents in the Klang
Valley area were chosen through stratified random sampling. A self-administered
questionnaire was used in collecting the data. The Pearson correlation analysis found that
attitude, perceived behaviour control, subjective norm and self-identity had significant
relationships with zero waste behaviour. The multiple regression analysis showed that selfidentity is the strongest predictive factor in consumer zero waste behaviour. The findings are
beneficial, especially to the relevant agencies that manage solid waste to improve relevant
policies and programs. The programs should strengthen consumer self-identity while
enhancing their responsibility and commitment to behaviour towards zero waste. |
| first_indexed | 2025-11-15T14:01:47Z |
| format | Article |
| id | upm-108987 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:01:47Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia (UKM Press) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1089872024-10-14T04:19:17Z http://psasir.upm.edu.my/id/eprint/108987/ The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley Mustafa, Fazlina Akmal Muhammad Arif, Afida Mastura Abu Bakar, Elistina Managing solid waste is essential to safeguard the environment to ensure its sustainability and consumer quality of life. Consumers can achieve a systematic waste management plan through a strategic zero waste framework. This far-sighted concept is based on the hierarchy of waste management that advocates avoiding excessive consumption, minimizing waste, maximizing recycling and practicing composting so that landfill disposal will be the last option. This study aims to determine the attitude, perceived behaviour control, subjective norms and self-identity as the predictors of zero waste behaviour of consumers. A total of 400 respondents in the Klang Valley area were chosen through stratified random sampling. A self-administered questionnaire was used in collecting the data. The Pearson correlation analysis found that attitude, perceived behaviour control, subjective norm and self-identity had significant relationships with zero waste behaviour. The multiple regression analysis showed that selfidentity is the strongest predictive factor in consumer zero waste behaviour. The findings are beneficial, especially to the relevant agencies that manage solid waste to improve relevant policies and programs. The programs should strengthen consumer self-identity while enhancing their responsibility and commitment to behaviour towards zero waste. Penerbit Universiti Kebangsaan Malaysia (UKM Press) 2023 Article PeerReviewed Mustafa, Fazlina Akmal and Muhammad Arif, Afida Mastura and Abu Bakar, Elistina (2023) The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley. Geografia - Malaysian Journal of Society and Space, 19 (1). pp. 152-164. ISSN 2180-2491; ESSN: 2682-7727 https://ejournal.ukm.my/gmjss/article/view/55904 10.17576/geo-2023-1901-11 |
| spellingShingle | Mustafa, Fazlina Akmal Muhammad Arif, Afida Mastura Abu Bakar, Elistina The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title | The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title_full | The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title_fullStr | The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title_full_unstemmed | The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title_short | The influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the Klang Valley |
| title_sort | influence of attitude, perceived behaviour control, subjective norms and self-identity towards zero waste behaviour of consumers in the klang valley |
| url | http://psasir.upm.edu.my/id/eprint/108987/ http://psasir.upm.edu.my/id/eprint/108987/ http://psasir.upm.edu.my/id/eprint/108987/ |