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Research on the construction of agricultural product brand leadership based on consumers' education level

Globalization has necessitated the Higher Education Institutions (HEIs) to change the notion of education and leadership policies in the domain of agriculture. The accelerated demand for high quality, large quantity and wide variety of agricultural products, has in turn stimulated the development of...

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Bibliographic Details
Main Authors:	He, Zhihan, Rahman, Khairul Aidil Azlin Abd, Noor, Mohd Sallehuddin Mat
Format:	Article
Published:	Auricle Global Society of Education and Research 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108908/

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