Instrument validation of website quality to attract donation
Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO we...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sultan Zainal Abidin, Malaysia
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108728/ http://psasir.upm.edu.my/id/eprint/108728/1/108728.pdf |
| _version_ | 1848865199102099456 |
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| author | Yusuf, Sarina Ibrahim, Muhamad Shamsul Megat Ibrahim, Nan Zakiah Ayub, Suffian Hadi Salehhuddin Sharipudin, Mohamad Noor Hassim, Nurzihan |
| author_facet | Yusuf, Sarina Ibrahim, Muhamad Shamsul Megat Ibrahim, Nan Zakiah Ayub, Suffian Hadi Salehhuddin Sharipudin, Mohamad Noor Hassim, Nurzihan |
| author_sort | Yusuf, Sarina |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved in a local context due to limited interest in exploring this field. This research was conducted to identify relevant variables related to NPO website user interest to donate. However, a proper instrument must be developed to meet the research aim. Thus, this research was conducted to identify relevant variables and items in the research instrument. Methodology: The study collected 269 responses from ten popular NPO website users. Their responses were recorded using the five-point Likert Scale questionnaire ranging from strongly agree to strongly disagree. At first, the study conducted a content validity test and a pre-test. The sample size is determined based on the SEM requirement. Finally, the responses are analysed using pooled confirmatory factor analysis to determine the instrument reliability and validity. Findings: Only seven variables are retained after the validity and reliability analysis, with 43 items out of 74 items. The result indicated only information, system, service quality, perceived ease of use, and trust are relevant for the NPO to meet website user satisfaction and influence their decision to donate. Contributions: The finding is essential as a guideline to develop a website that meets user preferences. The result also contributed to the website quality literature for the non-profit sector. |
| first_indexed | 2025-11-15T14:00:54Z |
| format | Article |
| id | upm-108728 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:00:54Z |
| publishDate | 2023 |
| publisher | Universiti Sultan Zainal Abidin, Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1087282024-10-21T02:05:19Z http://psasir.upm.edu.my/id/eprint/108728/ Instrument validation of website quality to attract donation Yusuf, Sarina Ibrahim, Muhamad Shamsul Megat Ibrahim, Nan Zakiah Ayub, Suffian Hadi Salehhuddin Sharipudin, Mohamad Noor Hassim, Nurzihan Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved in a local context due to limited interest in exploring this field. This research was conducted to identify relevant variables related to NPO website user interest to donate. However, a proper instrument must be developed to meet the research aim. Thus, this research was conducted to identify relevant variables and items in the research instrument. Methodology: The study collected 269 responses from ten popular NPO website users. Their responses were recorded using the five-point Likert Scale questionnaire ranging from strongly agree to strongly disagree. At first, the study conducted a content validity test and a pre-test. The sample size is determined based on the SEM requirement. Finally, the responses are analysed using pooled confirmatory factor analysis to determine the instrument reliability and validity. Findings: Only seven variables are retained after the validity and reliability analysis, with 43 items out of 74 items. The result indicated only information, system, service quality, perceived ease of use, and trust are relevant for the NPO to meet website user satisfaction and influence their decision to donate. Contributions: The finding is essential as a guideline to develop a website that meets user preferences. The result also contributed to the website quality literature for the non-profit sector. Universiti Sultan Zainal Abidin, Malaysia 2023-01-31 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/108728/1/108728.pdf Yusuf, Sarina and Ibrahim, Muhamad Shamsul and Megat Ibrahim, Nan Zakiah and Ayub, Suffian Hadi and Salehhuddin Sharipudin, Mohamad Noor and Hassim, Nurzihan (2023) Instrument validation of website quality to attract donation. Journal Of Nusantara Studies (JONUS), 8 (1). pp. 446-468. ISSN 0127-9319; eISSN: 0127-9386 https://journal.unisza.edu.my/jonus/index.php/jonus/article/view/747 10.24200/jonus.vol8iss1pp446-468 |
| spellingShingle | Yusuf, Sarina Ibrahim, Muhamad Shamsul Megat Ibrahim, Nan Zakiah Ayub, Suffian Hadi Salehhuddin Sharipudin, Mohamad Noor Hassim, Nurzihan Instrument validation of website quality to attract donation |
| title | Instrument validation of website quality to attract donation |
| title_full | Instrument validation of website quality to attract donation |
| title_fullStr | Instrument validation of website quality to attract donation |
| title_full_unstemmed | Instrument validation of website quality to attract donation |
| title_short | Instrument validation of website quality to attract donation |
| title_sort | instrument validation of website quality to attract donation |
| url | http://psasir.upm.edu.my/id/eprint/108728/ http://psasir.upm.edu.my/id/eprint/108728/ http://psasir.upm.edu.my/id/eprint/108728/ http://psasir.upm.edu.my/id/eprint/108728/1/108728.pdf |