Influence of social media on young adults' buying behaviour

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Influence of social media on young adults' buying behaviour

This study aimed to identify social media's influence on buying behavior among young adult consumers. 200 young adults in Kuantan, Pahang, were selected through a simple random sampling method. Data were collected using a set of survey questionnaires and a five-point Likert scale to measure the...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Shamsuddin, Nurul Fazlina
Format:	Article
Published:	MACFEA 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108636/

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