The impact of perceived risk of online takeout packaging and the moderating role of educational level

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The impact of perceived risk of online takeout packaging and the moderating role of educational level

With the rapid development of e-commerce and the impact of COVID-19, online takeout hasBbecome the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through whi...

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Bibliographic Details
Main Authors:	Guo, Meiwen, Wu, Liang, Tan, Cheng Ling, Cheah, Jun Hwa, Abdul Aziz, Yuhanis, Peng, Jianping, Chiu, Chun Hung, Ren, Rongwei
Format:	Article
Language:	English
Published:	Springer Nature 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108624/ http://psasir.upm.edu.my/id/eprint/108624/1/108624.pdf

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