What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors

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What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors

Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of...

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Bibliographic Details
Main Authors:	Islam, Md. Tariqul, Hussin, Siti Rahayu, Wong, Foong Yee
Format:	Article
Language:	English
Published:	Taylor's University 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108491/ http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf

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