Views and factors influencing Primary Care Practitioner (pcp) interactions with the pharmaceutical industrys representatives in Malaysia: a multi-sectors qualitative study

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Views and factors influencing Primary Care Practitioner (pcp) interactions with the pharmaceutical industrys representatives in Malaysia: a multi-sectors qualitative study

Introduction: Pharmaceutical companies invested billions in direct marketing to medical practitioners as it increased sales of prescription drugs. Medical professionals believed that their decision-makings was not influenced by such interactions, but studies have shown that engaging with the industr...

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Bibliographic Details
Main Authors:	Salim, Hani, Ping, Yein Lee, Siew, Mooi Ching, Mawardi, Maliza, Wan Idris, Wan Noor Azlin, Harrun, Noor Harzana
Format:	Article
Language:	English
Published:	UPM Press 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/108468/ http://psasir.upm.edu.my/id/eprint/108468/1/108468.pdf

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