Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia
Beaches have high economic value due to visitors leisure goods and services demand. However, beach recreational resources are anticipated to face pressure and trade-offs due to restricted local government funding. Port Dickson in Malaysia comprises a length of coastline where recreational opportunit...
| Main Authors: | , , |
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| Format: | Article |
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Inderscience Enterprises Ltd.
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108428/ |
| _version_ | 1848865149221339136 |
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| author | W. Mohamad, Wan Norhidayah Samdin, Zaiton Basri, Bakti Hasan |
| author_facet | W. Mohamad, Wan Norhidayah Samdin, Zaiton Basri, Bakti Hasan |
| author_sort | W. Mohamad, Wan Norhidayah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Beaches have high economic value due to visitors leisure goods and services demand. However, beach recreational resources are anticipated to face pressure and trade-offs due to restricted local government funding. Port Dickson in Malaysia comprises a length of coastline where recreational opportunities are being imperilled by increased tourist demand. This study determined tourists key preferences for beach recreational attributes in Malaysia to inform policymakers when making decisions regarding the coastal allocation of funds. Choice experiment (CE) estimations were made using mixed logit (MXL) simple and interaction models. Four attributes were involved; amenities, recreational facilities, cleanliness and entrance fees. The results revealed that tourists were willing to pay MYR1.895 to MYR4.22 for a high level of recreational facilities, cleanliness of the water and beach, and amenities provided at the beach. The findings also revealed that; age, gender and education all significantly impacted tourists preferences. |
| first_indexed | 2025-11-15T14:00:07Z |
| format | Article |
| id | upm-108428 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T14:00:07Z |
| publishDate | 2023 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1084282024-10-23T07:01:15Z http://psasir.upm.edu.my/id/eprint/108428/ Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia W. Mohamad, Wan Norhidayah Samdin, Zaiton Basri, Bakti Hasan Beaches have high economic value due to visitors leisure goods and services demand. However, beach recreational resources are anticipated to face pressure and trade-offs due to restricted local government funding. Port Dickson in Malaysia comprises a length of coastline where recreational opportunities are being imperilled by increased tourist demand. This study determined tourists key preferences for beach recreational attributes in Malaysia to inform policymakers when making decisions regarding the coastal allocation of funds. Choice experiment (CE) estimations were made using mixed logit (MXL) simple and interaction models. Four attributes were involved; amenities, recreational facilities, cleanliness and entrance fees. The results revealed that tourists were willing to pay MYR1.895 to MYR4.22 for a high level of recreational facilities, cleanliness of the water and beach, and amenities provided at the beach. The findings also revealed that; age, gender and education all significantly impacted tourists preferences. Inderscience Enterprises Ltd. 2023-10 Article PeerReviewed W. Mohamad, Wan Norhidayah and Samdin, Zaiton and Basri, Bakti Hasan (2023) Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia. International Journal of Tourism Policy, 13 (6). pp. 561-580. ISSN 1750-4090; eISSN: 1750-4104 https://www.inderscience.com/offers.php?id=134515 10.1504/ijtp.2023.134515 |
| spellingShingle | W. Mohamad, Wan Norhidayah Samdin, Zaiton Basri, Bakti Hasan Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title | Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title_full | Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title_fullStr | Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title_full_unstemmed | Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title_short | Using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at Port Dickson, Malaysia |
| title_sort | using a choice experiment to determine tourist preference heterogeneity for beach recreational attributes at port dickson, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/108428/ http://psasir.upm.edu.my/id/eprint/108428/ http://psasir.upm.edu.my/id/eprint/108428/ |