How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?

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How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?

This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China...

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Bibliographic Details
Main Authors:	Le, Li, Zeng, Jian-Hua, Ismail, Noor Azlin, Choo, Wei Chong
Format:	Article
Published:	Asian Scholars Network 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108209/

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