How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Asian Scholars Network
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108209/ |
| _version_ | 1848865101968310272 |
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| author | Le, Li Zeng, Jian-Hua Ismail, Noor Azlin Choo, Wei Chong |
| author_facet | Le, Li Zeng, Jian-Hua Ismail, Noor Azlin Choo, Wei Chong |
| author_sort | Le, Li |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business. |
| first_indexed | 2025-11-15T13:59:22Z |
| format | Article |
| id | upm-108209 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:59:22Z |
| publishDate | 2023 |
| publisher | Asian Scholars Network |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1082092024-09-23T01:54:24Z http://psasir.upm.edu.my/id/eprint/108209/ How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? Le, Li Zeng, Jian-Hua Ismail, Noor Azlin Choo, Wei Chong This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business. Asian Scholars Network 2023 Article PeerReviewed Le, Li and Zeng, Jian-Hua and Ismail, Noor Azlin and Choo, Wei Chong (2023) How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? International Journal of Business and Technology Management, 5 (3). 601 -607. ISSN 2682-7646 https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545 10.55057/ijbtm.2023.5.3.50 |
| spellingShingle | Le, Li Zeng, Jian-Hua Ismail, Noor Azlin Choo, Wei Chong How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title | How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title_full | How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title_fullStr | How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title_full_unstemmed | How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title_short | How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? |
| title_sort | how to improve social media apps for online purchase behavior by chinese young consumers generation y in order to influence the purchase of fresh food products from smes? |
| url | http://psasir.upm.edu.my/id/eprint/108209/ http://psasir.upm.edu.my/id/eprint/108209/ http://psasir.upm.edu.my/id/eprint/108209/ |