Hill rice (Oryza sativa l.): Exploring the Malaysian knowledge, perception and intention to purchase

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Hill rice (Oryza sativa l.): Exploring the Malaysian knowledge, perception and intention to purchase

Rice has a pivotal role as a crucial staple food for more than 50% of the worldwide population, including the nation of Malaysia. The challenges such as invasive and native pests, water scarcity issues, difficulties in accessing markets, pesticide-related health issues, and farmers' outmigratio...

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Bibliographic Details
Main Authors:	Maikol, Nathaniel, Kamarudin, Shafinah, Sentian, Justin, Mohamad Saad, Mohamad Zaki, Ramlan, Nur Hafizatun, Leong, Wan Teng, Ramaiya, Shiamala Devi
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108185/

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