Group consumers' preference recommendation algorithm model for online apparel's colour based on Kansei engineering

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Group consumers' preference recommendation algorithm model for online apparel's colour based on Kansei engineering

The sales growth rate of men's plain-colour shirts dropped significantly online in China. Consumers first pay attention to the appearance design of clothing online. It only takes 7 seconds for consumers to determine a product, and the colour in its appearance design accounts for about 67% of th...

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Bibliographic Details
Main Authors:	Ge, Baoru, Shaari, Nazlina, Mohd Yunos, Mohd Yazid, Zainal Abidin, Sazrinee
Format:	Article
Language:	English
Published:	Inst. Nat. Cercetare-Dezvoltare Text. Pielarie 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/108126/ http://psasir.upm.edu.my/id/eprint/108126/1/108126.pdf

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