The challenge to communication research extension
This paper serves as a basic for further discussion about the role of communication research in the context of various extension and development systems of countries in the ASEAN region. As indicated earlier, the backdrop of this discussion is that of rural and countryside development. Necessari...
| Main Author: | |
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| Format: | Inaugural Lecture |
| Language: | English |
| Published: |
Universiti Pertanian Malaysia
1989
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| Online Access: | http://psasir.upm.edu.my/id/eprint/1081/ http://psasir.upm.edu.my/id/eprint/1081/1/LG396P4S918no1.pdf |
| _version_ | 1848838879933628416 |
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| author | M. Yassin, Sulaiman |
| author_facet | M. Yassin, Sulaiman |
| author_sort | M. Yassin, Sulaiman |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper serves as a basic for further discussion about the role of communication research in the context of various extension and development systems of countries in the ASEAN region. As indicated earlier, the backdrop of this discussion is that of rural and countryside development.
Necessarily, the paper will cover aspects about the role of communication research, a general description of the research extension receiver continuum and the linking relationships between them. The paper will then move on to discuss the important role that communication research is expected to play for these interphases in an effort to facilitate the viable linkages between them. In so doing, the various problems since faced and the challenges that communication research has to address will be deduced. The paper further dwells into the emergent needs and considerations and finally draws some tentative conclusions. |
| first_indexed | 2025-11-15T07:02:34Z |
| format | Inaugural Lecture |
| id | upm-1081 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:02:34Z |
| publishDate | 1989 |
| publisher | Universiti Pertanian Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-10812016-01-24T12:38:04Z http://psasir.upm.edu.my/id/eprint/1081/ The challenge to communication research extension M. Yassin, Sulaiman This paper serves as a basic for further discussion about the role of communication research in the context of various extension and development systems of countries in the ASEAN region. As indicated earlier, the backdrop of this discussion is that of rural and countryside development. Necessarily, the paper will cover aspects about the role of communication research, a general description of the research extension receiver continuum and the linking relationships between them. The paper will then move on to discuss the important role that communication research is expected to play for these interphases in an effort to facilitate the viable linkages between them. In so doing, the various problems since faced and the challenges that communication research has to address will be deduced. The paper further dwells into the emergent needs and considerations and finally draws some tentative conclusions. Universiti Pertanian Malaysia 1989-07-22 Inaugural Lecture NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/1081/1/LG396P4S918no1.pdf M. Yassin, Sulaiman (1989) The challenge to communication research extension. [Inaugural Lecture] |
| spellingShingle | M. Yassin, Sulaiman The challenge to communication research extension |
| title | The challenge to communication research extension |
| title_full | The challenge to communication research extension |
| title_fullStr | The challenge to communication research extension |
| title_full_unstemmed | The challenge to communication research extension |
| title_short | The challenge to communication research extension |
| title_sort | challenge to communication research extension |
| url | http://psasir.upm.edu.my/id/eprint/1081/ http://psasir.upm.edu.my/id/eprint/1081/1/LG396P4S918no1.pdf |