From global to local: examining the localization strategies of transnational format reality TV The Voice of China
This study explores the localization of format television programs in China, specifically focusing on the renowned show The Voice of China. Through textual analysis of the 15 episodes of the tenth season of the program, the research examines how this popular singing competition serves as a platform...
| Main Authors: | , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108057/ |
| _version_ | 1848865061519491072 |
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| author | XiaomengZhang, Zhang Mohd Hasan, Nurul Ain Yaakup, Hani Salwah Ng, Chwee Fang |
| author_facet | XiaomengZhang, Zhang Mohd Hasan, Nurul Ain Yaakup, Hani Salwah Ng, Chwee Fang |
| author_sort | XiaomengZhang, Zhang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study explores the localization of format television programs in China, specifically focusing on the renowned show The Voice of China. Through textual analysis of the 15 episodes of the tenth season of the program, the research examines how this popular singing competition serves as a platform for talent exhibition and a powerful tool for reconstructing media discourse power by integrating positive national image and ethnic culture. It reveals the interplay between media, culture, and national image in contemporary China. The findings show that it is a unique cultural hybridization, blending foreign modernity with local elements to present a novel form of local modernity. This research provides insights into the role of format television programs in shaping national identity and cultural representation, highlighting how the program promotes Chinese culture and fosters a sense of national pride among audiences. |
| first_indexed | 2025-11-15T13:58:43Z |
| format | Article |
| id | upm-108057 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:58:43Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1080572024-09-26T03:46:06Z http://psasir.upm.edu.my/id/eprint/108057/ From global to local: examining the localization strategies of transnational format reality TV The Voice of China XiaomengZhang, Zhang Mohd Hasan, Nurul Ain Yaakup, Hani Salwah Ng, Chwee Fang This study explores the localization of format television programs in China, specifically focusing on the renowned show The Voice of China. Through textual analysis of the 15 episodes of the tenth season of the program, the research examines how this popular singing competition serves as a platform for talent exhibition and a powerful tool for reconstructing media discourse power by integrating positive national image and ethnic culture. It reveals the interplay between media, culture, and national image in contemporary China. The findings show that it is a unique cultural hybridization, blending foreign modernity with local elements to present a novel form of local modernity. This research provides insights into the role of format television programs in shaping national identity and cultural representation, highlighting how the program promotes Chinese culture and fosters a sense of national pride among audiences. Human Resource Management Academic Research Society 2023 Article PeerReviewed XiaomengZhang, Zhang and Mohd Hasan, Nurul Ain and Yaakup, Hani Salwah and Ng, Chwee Fang (2023) From global to local: examining the localization strategies of transnational format reality TV The Voice of China. International Journal of Academic Research in Business and Social Sciences, 13 (8). 326 -344. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/17704/From-Global-to-Local-Examining-the-Localization-Strategies-of-Transnational-Format-Reality-TV-The-Voice-of-China 10.6007/ijarbss/v13-i8/17704 |
| spellingShingle | XiaomengZhang, Zhang Mohd Hasan, Nurul Ain Yaakup, Hani Salwah Ng, Chwee Fang From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title | From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title_full | From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title_fullStr | From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title_full_unstemmed | From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title_short | From global to local: examining the localization strategies of transnational format reality TV The Voice of China |
| title_sort | from global to local: examining the localization strategies of transnational format reality tv the voice of china |
| url | http://psasir.upm.edu.my/id/eprint/108057/ http://psasir.upm.edu.my/id/eprint/108057/ http://psasir.upm.edu.my/id/eprint/108057/ |