Framing Malaysia heritage through the lens of online media
The heritage of a country provides clues to its past and how its society has evolved over time. Heritage includes both tangible and intangible aspects of the country. Existing research on heritage by the mass media has primarily focused on tourism, historical conservation, or landscape value in part...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108050/ |
| _version_ | 1848865059678191616 |
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| author | Abdullah, Karmilah Tan, Poh Ling |
| author_facet | Abdullah, Karmilah Tan, Poh Ling |
| author_sort | Abdullah, Karmilah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The heritage of a country provides clues to its past and how its society has evolved over time. Heritage includes both tangible and intangible aspects of the country. Existing research on heritage by the mass media has primarily focused on tourism, historical conservation, or landscape value in particular. Thus, there is a lack of studies looking at other valuable heritage issues in the country. This study adopts framing analysis to determine the representational dynamics employed in online news articles on heritage issues in Malaysia. Data were collected during the study timeframe from online newspapers in Malaysia between January and July 2022, and it was found that 176 articles covered Malaysia’s heritage. The findings show that English language news portals published the highest rate of heritage news. Heritage news was mostly published as straight news type of news and used authority as the main source of information. This study identifies two frames, which are tangible and intangible heritage. The findings of the study are essential for creating awareness among the public about the different types of cultural heritage available in the country. |
| first_indexed | 2025-11-15T13:58:41Z |
| format | Article |
| id | upm-108050 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:58:41Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1080502024-09-26T03:39:16Z http://psasir.upm.edu.my/id/eprint/108050/ Framing Malaysia heritage through the lens of online media Abdullah, Karmilah Tan, Poh Ling The heritage of a country provides clues to its past and how its society has evolved over time. Heritage includes both tangible and intangible aspects of the country. Existing research on heritage by the mass media has primarily focused on tourism, historical conservation, or landscape value in particular. Thus, there is a lack of studies looking at other valuable heritage issues in the country. This study adopts framing analysis to determine the representational dynamics employed in online news articles on heritage issues in Malaysia. Data were collected during the study timeframe from online newspapers in Malaysia between January and July 2022, and it was found that 176 articles covered Malaysia’s heritage. The findings show that English language news portals published the highest rate of heritage news. Heritage news was mostly published as straight news type of news and used authority as the main source of information. This study identifies two frames, which are tangible and intangible heritage. The findings of the study are essential for creating awareness among the public about the different types of cultural heritage available in the country. Human Resource Management Academic Research Society 2023 Article PeerReviewed Abdullah, Karmilah and Tan, Poh Ling (2023) Framing Malaysia heritage through the lens of online media. International Journal of Academic Research in Business and Social Sciences, 13 (15). 287 - 298. ISSN 2308-3816; ESSN: 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/18807/Framing-Malaysia-Heritage-Through-The-Lens-of-Online-Media 10.6007/ijarbss/v13-i15/18807 |
| spellingShingle | Abdullah, Karmilah Tan, Poh Ling Framing Malaysia heritage through the lens of online media |
| title | Framing Malaysia heritage through the lens of online media |
| title_full | Framing Malaysia heritage through the lens of online media |
| title_fullStr | Framing Malaysia heritage through the lens of online media |
| title_full_unstemmed | Framing Malaysia heritage through the lens of online media |
| title_short | Framing Malaysia heritage through the lens of online media |
| title_sort | framing malaysia heritage through the lens of online media |
| url | http://psasir.upm.edu.my/id/eprint/108050/ http://psasir.upm.edu.my/id/eprint/108050/ http://psasir.upm.edu.my/id/eprint/108050/ |