Family and life insurance purchase decision-making: The significance of personal values

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Family and life insurance purchase decision-making: The significance of personal values

Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This con...

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Bibliographic Details
Main Authors:	Oluwaseyitan, Rotimi Cephas, Hashim, Haslinda, Raja Yusof, Raja Nerina, Tee, Keng Kok
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107981/

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