Family and life insurance purchase decision-making: The significance of personal values
Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This con...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/107981/ |
| _version_ | 1848865041206476800 |
|---|---|
| author | Oluwaseyitan, Rotimi Cephas Hashim, Haslinda Raja Yusof, Raja Nerina Tee, Keng Kok |
| author_facet | Oluwaseyitan, Rotimi Cephas Hashim, Haslinda Raja Yusof, Raja Nerina Tee, Keng Kok |
| author_sort | Oluwaseyitan, Rotimi Cephas |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This conceptual paper draws from the mixed review of the extant literature that revolves around the key themes of this subject. This paper emphasized the significance of values within the family setting and their potential impact on decision roles between husband and wife. The paper draws on The Theory of Basic Human Values to understand decision-making power about personal values. With this model, a four-category typology of family types is suggested in this paper and their decisive role outcomes. Traditional Valued Couple, Power Valued Couple, and Security Valued Couple. This paper has significant implications for family purchase decisions about segmentation, targeting, advertising, and personal selling. It also brings to attention how deeply ingrained values are and how they affect the dynamics of husbands' and wives’ decision-making. This paper explores the concepts of decision roles in family settings within the marketing literature vis-à-vis the role of values, which is rarely examined. |
| first_indexed | 2025-11-15T13:58:24Z |
| format | Article |
| id | upm-107981 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:58:24Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1079812024-09-26T04:28:50Z http://psasir.upm.edu.my/id/eprint/107981/ Family and life insurance purchase decision-making: The significance of personal values Oluwaseyitan, Rotimi Cephas Hashim, Haslinda Raja Yusof, Raja Nerina Tee, Keng Kok Over the decades, considerable studies have established the connection between values and their relevance to consumer behaviors. However, there needs to be more research on how values impact decision-making roles within the family. Accordingly, this paper seeks to address this apparent gap. This conceptual paper draws from the mixed review of the extant literature that revolves around the key themes of this subject. This paper emphasized the significance of values within the family setting and their potential impact on decision roles between husband and wife. The paper draws on The Theory of Basic Human Values to understand decision-making power about personal values. With this model, a four-category typology of family types is suggested in this paper and their decisive role outcomes. Traditional Valued Couple, Power Valued Couple, and Security Valued Couple. This paper has significant implications for family purchase decisions about segmentation, targeting, advertising, and personal selling. It also brings to attention how deeply ingrained values are and how they affect the dynamics of husbands' and wives’ decision-making. This paper explores the concepts of decision roles in family settings within the marketing literature vis-à-vis the role of values, which is rarely examined. Human Resource Management Academic Research Society 2023 Article PeerReviewed Oluwaseyitan, Rotimi Cephas and Hashim, Haslinda and Raja Yusof, Raja Nerina and Tee, Keng Kok (2023) Family and life insurance purchase decision-making: The significance of personal values. International Journal of Academic Research in Business and Social Sciences, 13 (2). 941 -953. ISSN 2308-3816; ESSN: 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16412/Family-and-Life-Insurance-Purchase-Decision-Making-The-Significance-of-Personal-Values 10.6007/ijarbss/v13-i2/16412 |
| spellingShingle | Oluwaseyitan, Rotimi Cephas Hashim, Haslinda Raja Yusof, Raja Nerina Tee, Keng Kok Family and life insurance purchase decision-making: The significance of personal values |
| title | Family and life insurance purchase decision-making: The significance of personal values |
| title_full | Family and life insurance purchase decision-making: The significance of personal values |
| title_fullStr | Family and life insurance purchase decision-making: The significance of personal values |
| title_full_unstemmed | Family and life insurance purchase decision-making: The significance of personal values |
| title_short | Family and life insurance purchase decision-making: The significance of personal values |
| title_sort | family and life insurance purchase decision-making: the significance of personal values |
| url | http://psasir.upm.edu.my/id/eprint/107981/ http://psasir.upm.edu.my/id/eprint/107981/ http://psasir.upm.edu.my/id/eprint/107981/ |