Factors influencing Malaysian youth's intention to purchase fast fashion products

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Factors influencing Malaysian youth's intention to purchase fast fashion products

This study discovers the consumer behaviour of Malaysian youth towards fast fashion to understand factors that influence their purchase intention. The significance of this study is it contributes quantitatively to the field of fast fashion and consumer behaviour in Malaysia, which is limited as of t...

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Bibliographic Details
Main Authors:	Loo, Ying Wing, Osman, Syuhaily, Lau Leby, Nur Jasmine
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107964/

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