Factors influencing live-stream shopping behaviour among Malaysian consumers

QR Code

Factors influencing live-stream shopping behaviour among Malaysian consumers

This research generally examines the driving factors that influencing the live-stream shopping behaviour among Malaysian consumers. There were 200 users from Facebook Livestream Channel chosen in the study by applying the method of simple random sampling. Data were collected through self-administere...

Full description

Bibliographic Details
Main Authors:	Yu, Ting Lin, Osman, Syuhaily, Kai, Wah Cheng, Toong, Hai Sam, Xue, Ruiteng, K Rajanthran, Subashini
Format:	Article
Published:	Association Res Militaris 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107963/

Similar Items

The significant relationships between attitude, descriptive norm, injunctive norm, environmental knowledge, and households’ intention to practise solid waste segregation-at-source
by: Cheng, Kai Wah, et al.
Published: (2023)

Factors affecting customer satisfaction towards live-stream shopping in Malaysia
by: Phoon, Rou Yu
Published: (2022)

A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform
by: Leong, Jing Ying
Published: (2022)

Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour
by: Vaghani, Rahi
Published: (2012)

Waste segregation behaviour at source: attitude, perceived behavioural control, subjective norm, and environmental education
by: Wah, Cheng Kai, et al.
Published: (2017)

Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?
by: Ong, Zhan Ye, et al.
Published: (2019)

Current patterns of waste segregation behaviour at source among households in Putrajaya
by: Wah, Cheng Kai, et al.
Published: (2017)

Triggers of Malaysian consumers’ impulse purchase during live streaming
by: Haw, Mei Kei
Published: (2023)

Factors influencing consumers' purchase intention and behaviour on live shopping platforms in the post-epidemic era
by: SUI, Muqi
Published: (2022)

The impact of Facebook live streaming advertisements on purchase intention
by: Koo, Siew Wah, et al.
Published: (2022)

Estream: A mobile live streaming platform for esports
by: Lim, Yu Qi
Published: (2024)

INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR
by: Zheng, Fayu
Published: (2006)

Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China
by: Guan, Zhengzhi
Published: (2020)

Investigating the impact of e-commerce live streaming on consumers'purchase intention in China
by: ZHANG, TAO
Published: (2022)

Global awareness of undergraduates in private higher educational institutions in Malaysia
by: K Rajanthran, Subashini
Published: (2023)

A comparative study of reading habits and interest of teenagers in an urban and rural school / Subashini a/p K.Rajanthran.
by: K. Rajanthran, Subashini
Published: (2000)

Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming
by: He, Changhua, et al.
Published: (2024)

Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming
by: He, Changhua, et al.
Published: (2024)

How does e-commerce live streaming in China affect consumers’ purchasing intentions?
by: Miao, Yihe
Published: (2024)

Online Grocery Shopping: A Consumer Behaviour Perspective
by: Govindasamy, Devananthan
Published: (2008)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations
by: Karumanan, Malathi
Published: (2000)

Integration of lot sizing and flow shop scheduling with lot streaming
by: Mortezaei, Navid, et al.
Published: (2013)

The influence of perception of in-store colour on consumers' in-store behaviour
by: Osman, Syuhaily, et al.
Published: (2009)

Integrating discrete event simulation and value stream map in improving body shop production performance
by: Azila-Nadiah, Dulli, et al.
Published: (2016)

The Consumer Perception towards Online Shopping Loyalty in Malaysia
by: Cheong, Jia Cheng
Published: (2013)

The impact of live streaming commerce to MSMES' performance: a comparision between Tiktok and Facebook
by: Low, Pei Yu
Published: (2023)

Factors influencing consumers’ purchasing behaviour towards e-grocery shopping
by: Lee, Kah Lai
Published: (2018)

Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China
by: Yao, Lu, et al.
Published: (2024)

Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand
by: Ghogar, Vandhana
Published: (2010)

The Changing trends in the live streaming of Indonesian political debate
by: Wijayanti, Chory Angela, et al.
Published: (2024)

Adaptable Topology For Peer-To-Peer Live Video Streaming
by: Mahmood, Ammar Waysi
Published: (2015)

The usage of live streaming in affecting customer purchase intention
by: Chen, Bonian
Published: (2023)

Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia
by: Jafary, Khadija Hasan
Published: (2016)

An Evaluation Of The Factors Affecting Consumer's Perception And Behaviour Of Online Grocery Shopping In The UK
by: Hung, Mun Siew
Published: (2007)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming
by: Yu, Cheng, et al.
Published: (2022)

Factors influencing consumers' attitude towards e-commerce purchases through online shopping
by: Md Jusoh, Zuroni, et al.
Published: (2012)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)